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How to use AR in print media

27 Apr 2022

The percentage of people who read daily printed newspapers has dropped from 37% in 2012 to 29% in 2016. Print media must incorporate new technologies to impress the millennials. There are currently 4.95 billion internet users worldwide or 62.5% of the global population. Over 3.6 billion people rely on social media for news and media content. The Internet and social media have replaced traditional news sources such as newspapers and magazines.


Millennials are becoming more adaptable to new technologies such as Augmented Reality (AR). In 2022, there will be an estimated 1.1 billion mobile AR users worldwide. 35% of AR users are in the age group of 16–35. Growth statistics indicate a massive prospect for AR incorporating reading and learning. Its ability to coexist with traditional forms is one of the reasons print houses should adopt this exciting technology.




How AR works for different print medias

AR Newspapers


Augmented reality newspapers are an excellent way to engage and entertain readers. The reader can read the traditional paper and also scan a target image to reveal the augmented content related to the story. Newspapers can augment cartoons or share video stories with their readers. According to mindshare, AR is three times more memorable than traditional media. An augmented reality print advertisement will stay in a user's memory for a prolonged period. There will be 200 percent more engagement on an AR ad compared to a traditional ad. AR ads help the advertiser track its engagement rates to understand the impact rate of the ad.


AR Lifestyle magazines

Lifestyle magazines often cover gripping topics such as fashion, fitness, and culture. If the magazines show 3D content while reading, it will impact the reader more. Augmented reality can play an influential role in this. AR can direct a reader to a fashion website when they scan a new look in the magazine. A fitness workout video could come to life when the reader scans a picture or QR code. Creating a more engaging and entertaining immersive experience with technology.


AR children Magazine


It is challenging to build reading habits in children of this era. Mobile devices and other visual media such as games and videos dominate their lives. Children can experience a more engaging and entertaining reading experience by incorporating AR into their books. They will read the books and experience digital content on their handheld devices. It will spike their interest in reading and learning.


Interactive AR travel magazine


Travel is a sector where AR has extensive possibilities. AR incorporated travel magazines can augment and show places customers want to go. The reader has to scan an image or QR code to experience a waterfall or a snowfall. They can experience a 360-degree view of the place they want to visit. The magazines can augment contact details of tour packages and informative websites.


Integrated future with AR

The evolution of the Metaverse would change the world in so many aspects. The world is looking for a new experience each day. Personal experiences connect products and services with the customer. Print media hasn't evolved much in decades, which is likely one of the reasons for its steady demise. However, AR integrated print could open up new opportunities for print media. Any print can be augmented with spectacular 3D materials, audio, or video to provide people with an immersive experience.



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