What is Augmented Reality?

Augmented Reality is a technology-bridge that combines digital elements with the physical world. It contains a set of technologies that superimpose digital objects like images, 3D models, videos, audio, and 360-degree content on the physical world. The smartphone revolution untaped the potential of augmented reality, and that created a new set of trends that follows augmented reality-enabled technology enhancements. Pokemon -Go was a trendsetter of AR, but technology startups around the world changed that path to a new dimension where augmented reality can be used to solve real-world problems.

augmented reality
augmented reality

How Does Augmented Reality Work?

There are different types of augmented reality technologies available, still, image-based augmented reality is the most prominent and practical approach. Image-based AR requires a smartphone or tablet loaded with AR software, it can be an AR App. When the user points the camera to an image, the App recognizes it through computer vision technology and the device will pull up the information from the cloud and place the corresponding digital content. Now the user can view the digital content on the top of the image.

Difference between AR, VR and MR?

Augmented Reality (AR) adds interactive digital elements to the real-world environment, where virtual reality (VR) takes the user to a completely virtual world, which has no connection with the real-world elements. Mixed reality (MR) is the blending of the virtual environment and the real world to create an interactive experience.

augmented reality

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