CRICKET SHACK - CASE STUDY

Restaurants

Augmented Reality for Restaurants

Cricket Shack is one of the premier restaurants in the city. The restaurant has been designed based on the theme sports. The restaurant also provides a wide variety of international cuisines. We thought of implementing Augmented Reality to Cricket Shack to see how it works in terms of customer engagement and interactivity.

Augmented Reality for theme based restaurants

We have selected cricket shack to conduct our case study as a part of our research regarding, “how augmented reality can increase customer engagement and retention”. Earlier, quality food was the only measure to choose the right restaurant but now it has changed. The ambiance and theme plays an important role in customer retention, Augmented Reality can make the ambiance more interactive with different types of digital contents.

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