Cricket Shack is one of the premier restaurants in the city. The restaurant has been designed based on the theme sports. The restaurant also provides a wide variety of international cuisines. We thought of implementing Augmented Reality to Cricket Shack to see how it works in terms of customer engagement and interactivity.
We have selected cricket shack to conduct our case study as a part of our research regarding, “how augmented reality can increase customer engagement and retention”. Earlier, quality food was the only measure to choose the right restaurant but now it has changed. The ambiance and theme plays an important role in customer retention, Augmented Reality can make the ambiance more interactive with different types of digital contents.
Green Habito is a prominent organic juice cafe that resides in the city. They provide organic juices without any artificial contents and sugar. We have conducted a case study at Green Habito regarding the research of “How Augmented Reality creates an impact in Restaurants and Juice Cafes”. They are based on the idea of serving healthy food, and it’s a theme based restaurant. We have found that Augmented Reality can increase customer engagement and interest level in theme based Juice Cafe’s.Restaurants
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