E-commerce platforms have already gathered the reputation of being an apt and timely shopping destination for the people of the millennium. Yet there is one good reason for many people to still choose brick-and-mortar shops over online shopping. Regular online shopping platforms deprive people of the comfort of previewing products in real-time. 2D images of the products that are provided frequently fall short of accurately representing the real product which on delivery disappoints the buyer, leading to more returns and exchanges. In the United States, nearly 21% of online orders were returned in 2021, totaling $218 billion, according to the National Retail Federation. This is especially true about high-value products which in the first place do not find many buyers online. Augmented Reality (AR) can compensate for this deficit in e-commerce platforms by making up for real product experience while purchasing.
Now, if you are on the run to update your existing e-commerce site to match the latest technology but are worried about sounding too pushy asking your customers to download another app into their phone just for making some occasional purchases, then you are right to worry. WebAR pinpoints a solution to this as it does not require an app but makes AR accessible by using just a mobile camera and a web browser.
It’s pretty hard to recall the times when a salesperson would roam around the streets, going from one door to another. They don’t merely talk their customers into a sale but convince people into buying after setting products on display in their homes. WebAR works in a similar light, allowing people to view products in their own desired spaces.
There is an overwhelming number of stats and surveys available on the internet, all boiling down to say that consumers prefer shopping with AR, and the WebAR feature enables you to facilitate this without an app. WebAR lets you embed a QR code or web link onto your existing e-commerce app or website. These QR codes or links will help buyers easily navigate through additional product information, trials, or anything else that you may wish to convey. One of the biggest online art galleries and retailers is Saatchi Art. Their website now has an augmented reality feature called "View in My Room." Before purchasing any artwork, users may see a preview of how it will appear in their homes. Similarly, many jewelry and accessory businesses like James Allen and Broni&Bo have WebAR-facilitated websites that allow users to virtually try on products and choose the best. These brands found success using WebAR which has permitted them to bridge the gap between online and offline shopping without even having to build an app.
WeAR helps you get more people to try out your products. Once the products prove their usability, there are more chances for a passive browser or a curious visitor to your website to actually turn into a potential buyer. Hence, ensuring better customer conversion rates with minimal canvassing involved.
How come you integrate WebAR into your app or website with absolutely no coding? Yes, you heard it right! The WebAR Scanner from UniteAR lets you embed WebAR features without having to write any code. Users can experience them in a variety of web browsers that are compatible. You need not worry about the contents that could be uploaded since there are no such limitations. The list goes on from 3D models, 360-degree content, videos, gifs, and buttons. In addition, a gallery of extensive 3D models is also made accessible to you.
More and more brands are switching to WebAR, meaning an increasing number of consumers are getting accustomed to the freedom of shopping online with Augmented Reality. WebAR is a technical wand to drive sales and market products in your e-commerce business.
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