Augmented reality is the technology that overlays digital data on the top of real-world objects. Augmented reality is one of the fastest growing markets which is expected to reach USD 72.7 billion by 2024, and it is expected to grow at a CAGR of 46.6% from 2019 to 2024. There are different types of augmented reality but the most practical approach that works with the current scenario is mobile augmented reality. The increasing use of augmented reality in various sectors like retail, education, entertainment and many other industries is an example of the realization of the potential of AR.
The first commercial augmented reality application appeared in 2008, which has been developed by German agency in Munich for the advertising purpose. They have designed a printed advertisement of a BMW Mini, the virtual model of the car appeared on the screen of a computer’s webcam. The user was able to control the model simply by manipulating the paper. That was one of the first marketing campaigns that allowed interactions with a digital model in real time. Gaming industry was the one that found the real essence of AR more than any other industries, Unity3D and Unreal Engine provided SDK’s and complete documentation for the development of interactive applications. Many other companies entered into the market to just provide the SDK’s that support the plugins of Unity and Unreal Engine. They have a wide range of support systems and assets which can be utilized for commercial and enterprise purposes. The face of augmented reality has turned 360 degrees with the launch of ARcore and ARkit. ARKit was released with iOS 11 at Apple's Worldwide Developer Conference in 2017, while ARcore was released in 2018. ARcore and ARkit were groundbreaking technologies that brought the power of AR to the hands of individual developers. Vuforia was another platform for the AR application development, which was released in 2011, but it has most powers to revolutionize the industry just after the launch of ARcore and ARkit.
We have seen the evolution of AR app development, and that has reached to a wider spectrum. Augmented reality app development was completely revolved around the developers, till the launch of UniteAR. Now everyone can develop an AR app within 5 to 10 minutes without the help of a developer. All that you need to do is just upload your logo and icons, set the template and generate your app for Android and iOS. You don’t need to download an SDK and spend hours in coding. Launching is also pretty easier, and does not require any kind of technical knowldege. Industries can focus on their core goal without spending much time on programming or having a full fledged technical team that requires additional expenditure. UniteAR is the product of iBoson Innovations, the company is also preparing for the launch of the next version of UniteAR, which is an advanced AR App creator that supports complex features, e-commerce, games and many more.